The company began to expand into new frontiers of the plaything industry. Four decades ago LEGO started to target young women with the intro of furnishings and dollhouses; in 1974 that introduced it is first real human figures, known as Minifigures; in addition to 1979 that expanded into space with sets highlighting astronaut minifigures, https://lego-x.com/2021/07/05/generated-post rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements marketed to young girls. This era also found the creation of a control structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen getting started with the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1972s also noticed the introduction of a method that allowed customers to choose certain bricks they desired to purchase and build their own types, rather than buy pre-made packages; this was popular with adults, as well as kids. In the same decade, Profano branched away into medieval territory along with the Castle topic, and in 1980 the company added its first educate sets to its lineup.
In 1989 Lego released the Pirate template, and with it a multitude of pirate boats, wasteland islands and treasure. This company also broadened its variety of facial movement, adding beards, eye bits and lipstick in addition to the normal two sight and laugh. Some elderly Lego enthusiasts resented these kinds of changes, selecting the more basic faces of earlier versions.
As Profano expanded right into a huge international corporation, it had to find ways to meet up with the needs of it is big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which usually demanded greater selections and faster transport times. To keep up with these requirements, the company begun to reduce total production coming back new products by causing more use of computerized set up systems.